Marx and Engels
Given the fundamental importance of "The Ruling Class and the Ruling Ideas" in its discussion of ideology, comprehension of it is essential. It is also easier given the ways in which we can apply the concepts to popular culture:
- "traditional Marxist" approach in "The Really Revolutionary Engine"
- a modified approach that may be considered a theoretical and methodological descendant of Marx and Engels's original idea in "Where Can Elmo Learn More?: Sesame Street’s Elmo as Collector of Information"