Gramsci

Gramsci is an extension and (partial) repudiation of the original concept of ideology developed by Marx and Engels. Part of Gramsci's intellectual legacy is to see ideology not as a monolithic false consciousness but as a battleground, a site of cultural resistance and contestation. The idea of "common sense" (or "popular belief") is a particularly relevant way, according to the Gramscian model, for ideologies to appear naturalized and absorbed into the small gestures that make up everyday life. To whit:

• "Antonio Gramsci on Sesame Street" (an online editorial/article)
• "Gramsci, Sesame Street, and Thomas" (a blog entry that expands upon the above article)